By strategically aligning your advertising with the enthusiasm of March Madness®, your brand can score a marketing slam dunk that resonates long after the final buzzer sounds.

Optimum Media (formerly a4) provides advertising for everyone. Our dedicated teams specializing in local, national, and political sales and our vast array of media solutions allow us to tailor your advertising plan to reach your audience and accomplish your goals — across any screen.

We interviewed Optimum Media (formerly a4)’s head of business development, Bill Chambers, to get the details on everything your business can expect for the year ahead.

The holiday season has many traditions, but none quite as hilarious, heartwarming, and fun as watching our favorite holiday movies. And yes, while you can stream and purchase most of these movies, there is still something nostalgic about watching them on the traditional cable TV lineups!

A good advertising strategy is not a flex; it's just good business. But what do you do when plans change?

Why should businesses start preparing their holiday ad spend now?

If you like sports, autumn is definitely your time.

In this article we will discuss HOW we do what we do. From first-party data to proprietary products, read on to learn how our large-scale capabilities help your business scale.

Cable television garners more viewership than its broadcast counterparts during the summer months. 

Automated content recognition (ACR) is a technology that is increasingly important for political advertisers and media buyers.

The biggest sporting event in the world is the FIFA World Cup, where national teams compete every fourth year to see who is the best on the planet in the sport of soccer.

Running your own business is challenging — especially when marketing your brand and developing a clear advertising strategy.

In today’s competitive market, building a strong brand image is crucial to the success of any business, and building a strong image starts with good design.

As a business owner, why should you consider tennis as a part of your advertising plan?

In today’s fast-changing adscape, covering all parts of the marketing funnel is more important than ever.

Whether you’re new to mobile advertising or running mobile ads and looking to elevate your results — we’re here to break it down for you.

Why should baseball be a part of an advertising campaign?

Multiscreen marketing is a way to amplify your voice, break through the advertising noise, and stand out to consumers.

2023 presents challenges for auto dealers. The right ad placement is key, but the magic is in the message.

How to define your business, set your goals, and identify your audience to develop a successful marketing strategy.