Our ability to reach audiences with precision using multiple targeting capabilities and data types is a big part of Optimum Media’s special sauce.
Our campaigns use a myriad of data capabilities to reach your unique audience. Each campaign is customizable and tailor-made to suit your business goals, but some of our data types and capabilities include:
Reach Any Audience
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Create smart campaigns based on actual cable viewership data, not panel-based data. We can reach an audience with precision, without spending a fortune on top-tier prime programming. Looking to reach only viewers of a specific network or program? We’ve got you covered.
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Reach your audience based on where they are. Go for the whole state or as small as one address in your area. You choose the locations that matter the most to you and make the most sense for your business.
Geotargeting: Reach individuals in a specific zip code, radius around a town, DMA, or an entire state. You determine your operating area, and we can target your campaign there with precision.
Geofencing: Think of a literal fence. You choose the addresses — your locations, your competitor’s locations, and other businesses that are related to yours — and we’ll target those addresses with your ads.
Event Targeting: Target a geofence during a specific date and time to reach event attendees or people in the area of an event you are hosting.
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No cookies? No Problem! Reach specific devices through the use of anonymized IP addresses. Extend that reach out of the home to the same devices. Unmatched accuracy, entirely privacy complaint.
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Steer a campaign based on age, gender, family status, income, education, and much more. Reaching viewers based on their demographic information allows us to ensure your ads reach an audience that will resonate with your message the most and be most likely to act.
Only reach viewers with expendable income or lower income that would qualify for a specific product or service you offer. Reach based on marital status, number of children, level of education completed, occupation, and so much more. If you know your audience, we can reach them. If you’re not sure, we’re here to help you discover the best audience for you.
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Use your business’s CRM data to create audience targeting segments. Use this data to reach out to your current client base to encourage repeat business, or use it to exclude your current client base and only reach new potential customers.
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Reach an audience while they are consuming online content that’s relevant to your business. Looking for sports enthusiasts? News watchers? If this type of audience is right for you, we can reach them with multiple media products.
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Show additional ads to those who have already visited your website or shown interest by clicking an ad in the past 30 days. Alternatively, we also have media products that can retarget based on physical world location visits — for example, to a geofence or event target location. Retargeting can boost your campaign’s message recognition by ensuring a highly relevant audience sees your ads multiple times.