Strategic advertising is the key to competing successfully during the holiday season.

Our Senior Account Executive, Donna Ra'anan-Lerner, recently sat down with C&E to discuss successful ad strategies including CTV, use of data and more.

We revisit trends we discussed at the beginning of this year and consider what the rest of the year might hold.

The strategic use of data has become the cornerstone of successful advertising campaigns. Optimum Media's ability to accurately harness and leverage data is what sets us apart as an industry leader.

Television remains one of the most effective ways to reach a large and varied audience. With their ability to deliver compelling storytelling, TV ads create engaging and memorable content that effectively communicates your brand’s message and values.

The Netroots 2024 conference brought together progressive activists, organizers, and thought leaders nationwide to strategize around outreach and messaging for the 2024 election.

Colleges must embrace innovative advertising strategies that resonate with the unique lifestyles and interests of the next generation of students.

In a world where nearly everyone’s smartphone is a near-constant companion, your business must embrace mobile advertising and the potential to connect with customers in meaningful and impactful ways.

By avoiding these three pitfalls when you create your video ad, you'll increase the likelihood of a successful advertising campaign and of seeing a healthy return on your investment.

Multiscreen advertising on cable television and streaming platforms during the Paris Olympics is a golden opportunity to maximize your reach and impact.

We are thrilled to announce that we are rebranding as Optimum Media.

By leveraging the strengths of television, streaming, and digital advertising, home improvement businesses can reach their customers across various touchpoints and reinforce their message through repetition and consistency.

The ins and outs of political advertising can be complex. There’s nothing quite like it. For months, candidates vie to get their message in front of voters — to stand out and show them who they are and why they should vote for them. While every election season can be intense, political ad spending is projected at $15.9 billion in 2024 — up more than 30% from 2019-2020.

Key trends shaping automotive marketing strategies in 2024.

By strategically aligning your advertising with the enthusiasm of March Madness®, your brand can score a marketing slam dunk that resonates long after the final buzzer sounds.

Optimum Media (formerly a4) provides advertising for everyone. Our dedicated teams specializing in local, national, and political sales and our vast array of media solutions allow us to tailor your advertising plan to reach your audience and accomplish your goals — across any screen.

We interviewed Optimum Media (formerly a4)’s head of business development, Bill Chambers, to get the details on everything your business can expect for the year ahead.

The holiday season has many traditions, but none quite as hilarious, heartwarming, and fun as watching our favorite holiday movies. And yes, while you can stream and purchase most of these movies, there is still something nostalgic about watching them on the traditional cable TV lineups!

A good advertising strategy is not a flex; it's just good business. But what do you do when plans change?

Why should businesses start preparing their holiday ad spend now?