Ads for Everyone
In the world of commerce, businesses of all shapes and sizes strive to carve their niche in the market. From small startups to large corporations, one common thread weaves them together: the need for effective advertising. While there are advertisers with hefty budgets and large-scale resources, the reality is that advertising is a universal key to success for businesses of all scales.
That's why Optimum Media (formerly a4 Media) provides advertising for everyone. Our dedicated teams specializing in local, national, and political sales and our vast array of media solutions allow us to tailor your advertising plan to reach your audience and accomplish your goals — across any screen. What does that mean for you and your business?
Businesses of All Sizes
Our solutions can go as national or as local as your business. Your small- to medium-sized business can leverage our targeting solutions to reach your specific audience and maximize impact, all while staying within your budget. We understand not every business has the capacity to go big. Online and mobile solutions, like our AdMessenger platform, are a simple way to precisely reach your customers.
Ready to go all in? Brand recall jumps as far as 75% when consumers see a specific ad across multiple screens. Our multiscreen solutions make it easy to reach the customers you need on TV, streaming, online video, social media, and more! And, as part of the Optimum family, we have access to premium networks that place your ads alongside live sports, local and national news, and award-winning entertainment.
Do you need to reach consumers across the country? Our team of advertising experts has a deep understanding to help brands and agencies make the right advertising decisions on a large scale.
Any Industry
Every industry has unique marketing challenges that need different advertising strategies. Optimum Media dives deep into data analytics, checking out who your audience is, what they like, and what's relevant to them. Combining first-party and premium third-party data, we can curate an audience based on things like who is in the market for a new car if you’re an auto dealer or aid our political clients in knowing their audience’s prior voting habits. We also have access to financial data, health care data, and more!
Real Numbers
Numbers don't have to be scary! No matter the size of your campaign, tracking and analyzing campaign performance provides insights into what works and what doesn't, allowing you to refine strategies. With our transparent reporting, all businesses can fine-tune their approach, allocate resources wisely, and ensure that every advertising dollar invested translates into meaningful results.
In short, Optimum Media is your ultimate hub for advertising that caters to everyone. Whether you’re a small business, a large corporation, or in need of political and public affairs advertising, we provide multiple platforms to connect to your audience effectively.