Summer Programming: FIFA Women’s World Cup

Why You Should Make Women’s Soccer Part of Your Advertising Plan

Pop quiz. What’s the biggest sporting event in the world?

The Super Bowl is the biggest in the United States, yes. But we’re talking about the world.

By most accounts, the biggest sporting event in the world is the FIFA World Cup, where national teams compete every fourth year to see who is the best on the planet in the sport of soccer.

Since the inception of the Women’s World Cup in 1991, the United States Women’s National Team has been the major force, with four championships (including the two most recent tournaments) and placing second or third in all other tournaments. Who can forget Brandi Chastain, with her arms raised in triumph at the successful conclusion of the 1999 World Cup against China?

More than 14 million viewers tuned in to watch the U.S. defeat the Netherlands in 2019 — up 22 over the 2018 men’s final.

This summer, from late July to the middle of August, they’ll compete again with the event being held jointly in Australia and New Zealand. And again they’re positioned to be a primary contender.

Like the men’s tournament late last year, FOX broadcast, FS1, and Telemundo will share television rights, with FS1 expected to carry a healthy percentage of the English-language games. The audience for the Women’s World Cup is generally affluent, well educated, and likely to watch sports on television.

Consider aligning yourself and your business with this event that has worldwide implications. Advertising packages are available. Talk to your Optimum Media account executive today.