March Madness® only happens once a year, but the opportunities it offers to advertisers are endless.

Cutting your ad budget might feel like a quick win, but the long-term cost of losing visibility is far greater.

DOOH is booming for its dynamic, targeted messaging in high-traffic areas, extending campaign reach to whenever and wherever target audiences are.

We build advertising plans on budgets that fit you.

Advertising isn’t about reaching all audiences at once. It’s about reaching the right audiences at the right time with the right message.

In today’s digital landscape, mobile advertising is no longer an add-on; it's where consumer attention is most focused.

Your customers are multitasking pros, bouncing from one screen to the next without skipping a beat. What is the best way to make your message resonate?

During the 2024 Cynopsis Big TV Summit, our business strategy expert Bill Chambers, alongside other industry experts, presented “Effective Buying Strategies for Navigating a Fragmented CTV Ecosystem.”  Watch the video.

Optimum Media conducted a voter survey asking where the user primarily went for news about the upcoming election and whether voters had recently seen a political ad(s) that influenced their voting decisions. 

Advertising during the College Football Playoff isn’t just a way to reach more viewers — it's a chance to tap into one of the most passionate, engaged, and diverse audiences in sports today.

Strategic advertising is the key to competing successfully during the holiday season.

Our Senior Account Executive, Donna Ra'anan-Lerner, recently sat down with C&E to discuss successful ad strategies including CTV, use of data and more.

We revisit trends we discussed at the beginning of this year and consider what the rest of the year might hold.

The strategic use of data has become the cornerstone of successful advertising campaigns. Optimum Media's ability to accurately harness and leverage data is what sets us apart as an industry leader.

Television remains one of the most effective ways to reach a large and varied audience. With their ability to deliver compelling storytelling, TV ads create engaging and memorable content that effectively communicates your brand’s message and values.

The Netroots 2024 conference brought together progressive activists, organizers, and thought leaders nationwide to strategize around outreach and messaging for the 2024 election.

Colleges must embrace innovative advertising strategies that resonate with the unique lifestyles and interests of the next generation of students.

In a world where nearly everyone’s smartphone is a near-constant companion, your business must embrace mobile advertising and the potential to connect with customers in meaningful and impactful ways.

By avoiding these three pitfalls when you create your video ad, you'll increase the likelihood of a successful advertising campaign and of seeing a healthy return on your investment.

Multiscreen advertising on cable television and streaming platforms during the Paris Olympics is a golden opportunity to maximize your reach and impact.