Why you should make March Madness part of your advertising plan.

With the threat of a potential recession looming, advertisers may feel pressure to pull back their marketing and advertising budgets.

We sat down with Optimum Media (formerly a4)’s head of business development, Bill Chambers, to discuss what the industry encountered in 2022 and what advertisers can expect in 2023.

The loss of third-party data will have several impacts on ad campaigns, including scale, finding the intended audience, and measurement. 

At the end of the calendar year, the real showcase for sporting events on cable are the college football bowl games, and they’re a prime opportunity to promote your business to a devoted fan base.

Digital vs. TV — what’s best for your brand? (Hint: It’s both!)

For business owners, there is a real opportunity to apply a mobile marketing strategy to their advertising plans as smartphones provide a level of connectivity to customers unlike anything else.

For most businesses, the holiday shopping season is their last big push to meet any revenue goals they may have set for themselves that year.