Why Women’s Sports Are Becoming a Game Changer for Advertisers
There is no denying — women’s sports are not just growing, they’re thriving. Even pop culture is taking notice, with excitement over a new season of Ted Lasso featuring a women’s professional soccer team.
With record-breaking viewership and a growing and loyal fan base across the WNBA, NWSL, and NCAA basketball — advertisers who fail to get in on the advertising action may miss out on a golden opportunity to seize upon the momentum of women’s sports.
The Numbers Don’t Lie
Women’s sports, like most live sports, bring in engaged, loyal, and passionate fans.
The NCAA Women’s March Madness® Basketball Tournament? Record-breaking viewership in 2023 with even more focus on this year’s tournament. The FIFA World Cup? Closing the gap with the men’s tournament. The WNBA? Expanding with three new teams. The demand for more is undeniable, and audiences — are bigger than ever.
A Focus on Women at the 2025 Super Bowl
The 2025 Super Bowl also set history with a record number of ads featuring women’s sports and female athletes. Major brands like Nike and Dove recognized the power of representation, with high-profile female athletes securing prime-time commercial slots.
A Winning Advertising Playbook for Sports: Multiscreen
The beauty of today’s advertising landscape is that brands don’t have to choose between traditional TV and digital — because women’s sports viewership is thriving in both. But the best campaigns don’t live on just one screen; they span across TV, mobile, streaming, and other digital platforms.
From high-impact TV commercials on the big screen during the WNBA Finals to targeted digital campaigns that engage younger fans while scrolling — there’s no shortage of ways to get in front of this engaged audience. Plus, our strategists dive into your business, your goals, and your budget to craft a plan that’s as unique as you are.
Don’t Miss the Momentum
Women’s sports are here, they’re thriving, and they’re not waiting for your business to catch up. The question is, are you ready to get in the game?
Contact us today to learn more about advertising opportunities available in live women’s sports across traditional television and streaming platforms.