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New Era, New Champion: How the Expanded College Football Playoff Changes the Game
Advertising during the College Football Playoff isn’t just a way to reach more viewers — it's a chance to tap into one of the most passionate, engaged, and diverse audiences in sports today.
March Madness: Advertising Slam Dunk
By strategically aligning your advertising with the enthusiasm of March Madness®, your brand can score a marketing slam dunk that resonates long after the final buzzer sounds.
Cable TV Shines During Summer
Cable television garners more viewership than its broadcast counterparts during the summer months.
Summer Programming: FIFA Women’s World Cup
The biggest sporting event in the world is the FIFA World Cup, where national teams compete every fourth year to see who is the best on the planet in the sport of soccer.
Why You Should Make Tennis Part of Your Advertising Plan
As a business owner, why should you consider tennis as a part of your advertising plan?
Why You Should Make Baseball Part of Your Advertising Plan
Why should baseball be a part of an advertising campaign?
March Madness: Big Games, Big Audiences
Why you should make March Madness part of your advertising plan.
College Football Bowl Season: Unscripted Entertainment at Its Finest
At the end of the calendar year, the real showcase for sporting events on cable are the college football bowl games, and they’re a prime opportunity to promote your business to a devoted fan base.