Your Food Looks Amazing — Are Your Future Customers Seeing It?

Americans are hungry. While your future customers are likely searching for their next meal, the unfortunate truth is they are also distracted — scrolling on their phones, binge-watching their favorite shows, cheering on their favorite teams live on TV, driving around town, and moving quickly through everyday life. If you want to get in front of them, your message must be where they are. 

Even if your restaurant’s food is chef’s kiss perfection, if your marketing strategy is hoping hungry customers stumble upon you, we’d love to work with you to stay top of mind when their next craving hits.   

The Big Screen TV: Where Cravings Begin 

Think about it — food looks better in 4K. How often have you been watching TV and suddenly needed the mouthwatering meal shown in the powerful video ad? 

Traditional and streaming TV let you showcase your signature dishes in high definition. Whether your future customers watch live sports, news, their favorite entertainment TV, or binge-watch the latest obsession on a free streaming app like Tubi, getting your food on their big screen means you’re one step closer to making them crave what you’re serving.  

Television continues to be a leader in driving response, and 74% of adults who order restaurant delivery at least twice a week responded by visiting the advertiser's website, clicking on a banner ad, doing an internet search, buying the product advertised, or calling/visiting the advertiser after seeing an ad on either traditional TV or streaming TV.  

Mobile Ads: The Power of the ‘I Need a Juicy Burger Right Now’ Moment 

Most Americans practically live on their phones — on average spending 5 hours and 16 minutes daily! When hunger strikes, they search for the closest, best, and fastest options. Mobile ads help you show up when it matters —whether it’s someone Googling “best tacos near me” or scrolling their favorite mobile app and realizing that your nachos are exactly what their hunger need. 

Our mobile solution, AdMessenger, runs on web inventory and over 15,000 apps. Its breaking news scroll grabs attention at an average rate five times higher than regular mobile and website banner ads, making it an effective and affordable mobile strategy.  

Digital Out-of-Home: A Billboard That Makes People Detour 

Imagine someone is driving home, stomach growling, and BAM — a massive, high-res billboard showing off your crispy fries, sizzling steak, or perfectly swirled milkshake. Suddenly, “straight home” turns into “one quick stop.” Digital out-of-home advertising can make your restaurant’s irresistible food visuals, eye-catching deals, and “turn left now” reminders impossible to ignore, whether it’s on a highway, at a busy intersection, or even at a gas pump where people are standing there, just waiting to be tempted. 

Digital Solutions: Keeping Your Restaurant Top of Mind 

Digital and social media ads extend your message across various formats and keep your restaurant top of mind, whether it’s a late-night scrolling session or a lunchtime debate with coworkers on where to eat. A drool-worthy video or food pic can turn a casual scroller into a dedicated customer. It’s also the perfect opportunity for a well-timed promotion or limited-time irresistible special in their feed.  

The Bottom Line: If You Want More Customers, Show Up Where They Are 

People are eating somewhere — we want to make sure it’s your restaurant. With the right mix of multiscreen advertising, you can reach hungry customers across TV, streaming, mobile, digital, and out-of-home ads through one partner (hint, it’s Optimum Media) to stay top of mind when they’re ready to order. 

It might sound complicated, but our experts dive into your business, your goals, and your budget to craft a plan that’s as unique as you are.  Contact us now, and let’s get your delicious creations in front of the right audience before they choose the other restaurant right down the block.