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Standing Out During the Holiday Season Through Advertising
Strategic advertising is the key to competing successfully during the holiday season.
Campaigns and Elections Interview: The Current State of Play in the Political Advertising Landscape
Our Senior Account Executive, Donna Ra'anan-Lerner, recently sat down with C&E to discuss successful ad strategies including CTV, use of data and more.
Predictions, Challenges, and Strategic Insights – A Mid-year Check-in
We revisit trends we discussed at the beginning of this year and consider what the rest of the year might hold.
Unleashing the Power of Data in Advertising: A Thought Leadership Perspective
The strategic use of data has become the cornerstone of successful advertising campaigns. Optimum Media's ability to accurately harness and leverage data is what sets us apart as an industry leader.
TV for Everyone
Television remains one of the most effective ways to reach a large and varied audience. With their ability to deliver compelling storytelling, TV ads create engaging and memorable content that effectively communicates your brand’s message and values.
Event Recap: Insights From Netroots 2024
The Netroots 2024 conference brought together progressive activists, organizers, and thought leaders nationwide to strategize around outreach and messaging for the 2024 election.
Take Your Advertising to the Next Degree with Optimum Media
Colleges must embrace innovative advertising strategies that resonate with the unique lifestyles and interests of the next generation of students.
AdMessenger for Everyone
In a world where nearly everyone’s smartphone is a near-constant companion, your business must embrace mobile advertising and the potential to connect with customers in meaningful and impactful ways.
Building an Advertising Strategy to Connect to Home Improvement Intenders
By leveraging the strengths of television, streaming, and digital advertising, home improvement businesses can reach their customers across various touchpoints and reinforce their message through repetition and consistency.
Your Guide to Political Advertising in 2024
The ins and outs of political advertising can be complex. There’s nothing quite like it. For months, candidates vie to get their message in front of voters — to stand out and show them who they are and why they should vote for them. While every election season can be intense, political ad spending is projected at $15.9 billion in 2024 — up more than 30% from 2019-2020.
Navigating the Fast Lane: Automotive trends for 2024
Key trends shaping automotive marketing strategies in 2024.
Ads for Everyone
Optimum Media (formerly a4) provides advertising for everyone. Our dedicated teams specializing in local, national, and political sales and our vast array of media solutions allow us to tailor your advertising plan to reach your audience and accomplish your goals — across any screen.
What Advertisers Can Expect in 2024: An Interview With Bill Chambers
We interviewed Optimum Media (formerly a4)’s head of business development, Bill Chambers, to get the details on everything your business can expect for the year ahead.
Plans that Flex: Five Reasons Your Ad Partner Should Value Flexibility
A good advertising strategy is not a flex; it's just good business. But what do you do when plans change?
Our Scale Helps You Scale
In this article we will discuss HOW we do what we do. From first-party data to proprietary products, read on to learn how our large-scale capabilities help your business scale.
Harnessing the Power of ACR: How Political Advertisers and Media Buyers Can Reach Their Target Audiences
Automated content recognition (ACR) is a technology that is increasingly important for political advertisers and media buyers.
An Independent Retailer’s Guide to Advertising
Running your own business is challenging — especially when marketing your brand and developing a clear advertising strategy.
Using the Marketing Funnel to Grow Your Business
In today’s fast-changing adscape, covering all parts of the marketing funnel is more important than ever.
Three Ways You Can Reach an Audience on Mobile
Whether you’re new to mobile advertising or running mobile ads and looking to elevate your results — we’re here to break it down for you.