As a business owner, why should you consider tennis as a part of your advertising plan?

In today’s fast-changing adscape, covering all parts of the marketing funnel is more important than ever.

Whether you’re new to mobile advertising or running mobile ads and looking to elevate your results — we’re here to break it down for you.

Why should baseball be a part of an advertising campaign?

Multiscreen marketing is a way to amplify your voice, break through the advertising noise, and stand out to consumers.

2023 presents challenges for auto dealers. The right ad placement is key, but the magic is in the message.

How to define your business, set your goals, and identify your audience to develop a successful marketing strategy.

Why you should make March Madness part of your advertising plan.

With the threat of a potential recession looming, advertisers may feel pressure to pull back their marketing and advertising budgets.

We sat down with Optimum Media (formerly a4)’s head of business development, Bill Chambers, to discuss what the industry encountered in 2022 and what advertisers can expect in 2023.

The loss of third-party data will have several impacts on ad campaigns, including scale, finding the intended audience, and measurement. 

At the end of the calendar year, the real showcase for sporting events on cable are the college football bowl games, and they’re a prime opportunity to promote your business to a devoted fan base.

Digital vs. TV — what’s best for your brand? (Hint: It’s both!)

For business owners, there is a real opportunity to apply a mobile marketing strategy to their advertising plans as smartphones provide a level of connectivity to customers unlike anything else.

For most businesses, the holiday shopping season is their last big push to meet any revenue goals they may have set for themselves that year.