2024 Cynopsis Big TV Summit Panel on Effective CTV Buying Strategies

Written By Jenna Walker

Bill Chambers, second from left, speaks at the 2024 Cynopsis Big TV Summit.

During the 2024 Cynopsis Big TV Summit, our business strategy expert Bill Chambers, alongside other industry experts, presented “Effective Buying Strategies for Navigating a Fragmented CTV Ecosystem.” 

Our session discussed the continued expansion and fragmentation of the CTV landscape and effective buying strategies, from identifying the right platforms to crafting compelling creative to leveraging data-driven insights and ensuring brand safety.

Jenna Walker
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