In today’s digital landscape, mobile advertising is no longer an add-on; it's where consumer attention is most focused.

Your customers are multitasking pros, bouncing from one screen to the next without skipping a beat. What is the best way to make your message resonate?

Optimum Media conducted a voter survey asking where the user primarily went for news about the upcoming election and whether voters had recently seen a political ad(s) that influenced their voting decisions. 

Strategic advertising is the key to competing successfully during the holiday season.

Colleges must embrace innovative advertising strategies that resonate with the unique lifestyles and interests of the next generation of students.

In a world where nearly everyone’s smartphone is a near-constant companion, your business must embrace mobile advertising and the potential to connect with customers in meaningful and impactful ways.

The ins and outs of political advertising can be complex. There’s nothing quite like it. For months, candidates vie to get their message in front of voters — to stand out and show them who they are and why they should vote for them. While every election season can be intense, political ad spending is projected at $15.9 billion in 2024 — up more than 30% from 2019-2020.

In this article we will discuss HOW we do what we do. From first-party data to proprietary products, read on to learn how our large-scale capabilities help your business scale.

Running your own business is challenging — especially when marketing your brand and developing a clear advertising strategy.

Whether you’re new to mobile advertising or running mobile ads and looking to elevate your results — we’re here to break it down for you.

Multiscreen marketing is a way to amplify your voice, break through the advertising noise, and stand out to consumers.

For business owners, there is a real opportunity to apply a mobile marketing strategy to their advertising plans as smartphones provide a level of connectivity to customers unlike anything else.