Increasing Foot Traffic During Major Holiday Sales
“The client was very open to new strategies and suggestions to reach their target audience. They really appreciated our quick turnaround times and loved our winning combination of streaming and popular cable networks.”
About the Client
Celebrating over 175 years in business, Stearns & Foster is one of America’s most trusted mattress manufacturers, bringing luxurious, hand-stitched mattresses to bedrooms across the country.
Campaign Details
Using Optimum Media’s audience data and targeting capabilities, the client’s main goal was to drive an increase in foot traffic to stores while also increasing their website visits during peak holiday sales promotions. With a desire to reach adults 35 – 64, the client leveraged Optimum Media’s high-profile cable networks and News 12 sponsorships while simultaneously running targeted ads on streaming platforms through OTT/CTV.
Results
Overall, the client ran more than 20 ad campaigns from Memorial Day to Black Friday in 2023. During each holiday flight, Optimum Media helped Stearns & Foster increase their overall foot and unique website visits during their peak promotions.
Their 2023 campaign totals amounted to 540M impressions delivered, resulting in 6.7M taps, with a VCR of 96.8%!