Finding the Solution to a Popular Market and Audience
“The client was extremely thrilled that they can finally reach the Little Rock audience. For many years they simply gave up, thinking it was impossible to reach this most popular market successfully.”
About the Client
Based out of Hot Springs Village, AR, Homestar Solutions is a locally owned business with a reputation as one of the premier roofing and home improvement companies in central Arkansas.
Campaign Details
The overall goal of the campaign was to increase their market share among adults 25 – 54 in the Little Rock and Hot Springs markets. They applied Optimum Media’s audience data and geotargeting to households and viewers who showed interest in future home improvements. To influence their audience effectively, the client utilized Optimum Media’s incredible reach via cable TV as well as on OTT/CTV streaming platforms with an emphasis towards lifestyle contextual targeting.
Results
The campaign had great success with nearly 770,000 impressions delivered and a video completion rate of over 93%, equating to an increase in new sales leads. However, the biggest success came from finally discovering a media partnership that provided a solution to reaching their most profitable markets effectively.