Multiscreen Approach Generates Increased Foot Traffic and Web Visits
“Our campaign has been so successful, so much that the client has increased their advertising partnership with [Optimum Media] throughout all of 2024.”
About the Client
One of the most trusted names in jewelry in east Texas, Ramsey Fritz Jewels offers value to their customers while providing the ultimate shopping experience for every occasion in life.
Campaign Details
The 4-month multiscreen campaign focused on IP Targeting towards adults 25 to 65 years old with a household income of +$125,000. The goals of the campaign were to increase foot traffic to the store and drive website engagement.
Results
Not only did their in-store foot traffic increase significantly but the client's website has also seen a dramatic uptick in new user interaction since the campaign began.
The campaign successfully delivered over 200,000 impressions, had over 6K taps from unique users, and a CTR of 2.92% on a budget of $12,000!