Awareness Campaign Produces Incredible Results for Local Charity
“We can only attribute these increases to the campaign that ran on Optimum. The campaign was successful and assisted survivors of domestic violence in accessing safety and support! ”
About the Client
Located in Long Island, King Quality Home Improvement is a trusted name in premiere windows, roofing, and siding. In 2023, they created a philanthropic branch, King Quality Cares, to help promote and build awareness for local charity organizations that assist the community across Long Island.
Campaign Details
One of the chosen local charities to promote was LIADV, or Long Island Against Domestic Violence. Harnessing Optimum Media’s robust Audience Data, IP Targeting, and Geotargeting capabilities, King Quality Cares helped promote LIADV with awareness ads on cable TV, News 12, and OTT/CTV for a 1-month campaign. This not only drew increased attention around domestic violence but also created some impressive results for the charity.
Results
The LIADV hotline received over 600 calls during the campaign. Analytics showed a 43% increase in website visits, a 65% increase in searches by name, a 15% increase in profile visits via Google, and an impressive 53% increase of calls made directly from their online listing. The LIADV director was ecstatic about the successful results of this targeted charitable partnership.