Reaching the Right Audience Contributes to Overall Enrollment Goals
“Integrating Optimum Media’s mix of traditional cable, AdMessenger, and other products has been vital to the growth we’ve seen this year. Coupled with their amazing customer service, we’ve discovered a winning partnership.”
About the Client
Louisiana State University Shreveport is an internationally recognized branch institution of LSU, focusing on the success of more than 8,000 students. Located in Shreveport, LA, LSUS offers a wide range of outstanding undergraduate and graduate programs.
Campaign Details
With enrollment for the Fall 2023 school year not meeting expected registration goals, LSUS needed to find a quick solution to enroll more students for their robust scholarships and incentives being offered.
The university chose to partner with a4 to target their audience and increase and drive enrollment. Using a mixture of linear television, digital display, and Optimum Media’s mobile solution, AdMessenger, LSUS utilized Optimum Media’s robust audience data to achieve their desired results.
Results
After only 30 days of airing, the LSUS Marketing Director was ecstatic with the immediate jump in enrollment. As the Fall 2023 semester began, the university had achieved a 2.87% Digital CTR, driving their target audience to register and ultimately met their goals.
The university has been thrilled with the opportunities and products available to them with Optimum Media. Both faculty and students regularly comment that they see the school's ads on all screens, which has given LSUS a sense of confidence and trust partnering with Optimum Media.