Improving the Quality of Leads with TV and OTT
About the Client
Based in Marietta, OH, Moran Construction/Ramjack specializes in basement waterproofing, mitigation, and pillars, in addition to providing most construction needs.
Campaign Details
The overall campaign goal was to increase new leads and overall sales. Initially, the client only used their advertising budget on Linear TV and OTT.
During a quarterly review, the decision was made to optimize OTT impressions for a more targeted approach to reach homeowners in a wide geography. The solution was Optimum Media’s proprietary mobile platform — AdMessenger.
Results
The campaign delivered 780K impressions, 19,968 taps, and a 2.56% CTR! Overall, the quality level of leads increased substantially during the campaign's run time.