Gaining New Customers and Expanding Reach Using Mobile
“They are a consistent advertiser who find tremendous value in their continued investment with Optimum Media.”
About the Client
A Southwest Texas credit union that works with surrounding communities to provide guidance for those applying for home or auto mortgage loans, and other financial products, services, and support.
Campaign Details
Using Optimum Media’s AdMessenger scroll solution, the campaign utilized geotargeting and audience data to target new customers and expand their footprint within their DMA. Their campaign ran for 11 months and had a budget of $16,500.
Results
The campaign delivered 1.5M impressions, garnered 35k taps, and had an average monthly CTR of 2.26%! The client called the campaign a true success, highlighting the traffic that Optimum Media was able to drive to their website; the overall growth they have seen each month has been tremendous.