Audience Data Drives Market Share and Exceeds Sales Expectations
“Working with [Optimum Media] allows me to be very granular in where and who I can market to, which is very cost effective. I consider [Optimum Media] to be one of my very best advertising sources and an integral part of our success.”
About the Client
Located in central West Virginia, Jenkins Automotive has been a loyal Optimum Media customer for over 5 years. The dealership offers a wide selection of quality new and used cars, trucks, and SUVs from Subaru, Hyundai, and Ford.
Campaign Details
The campaign ran from April – December with a budget of $125,000; it targeted adults 35+ on linear TV along with OTT & OLV. The overarching campaign goal was to increase overall sales by 10% in 2023.
Results
The campaign used unique data to pinpoint new target areas outside of their typical DMA. Using buying trends, credit scores, and Optimum Media’s capability to match physical addresses with IP addresses, the dealer was able to conquest market share of “unmined” areas. The campaign achieved the goal of increasing sales by 10% during the flight.