Measuring Foot Traffic Conversions Produces Rapid Results

Goals & Target Audience

A local bank looked to drive new customers to open a checking and/or savings account after a competing bank closed their doors. Their target audience were adults 18+, that were geotargeted by zip code within a 20-mile radius around the bank. 

Campaign Details

The bank chose a mobile solution to target their audience using Optimum Media’s proprietary solution, AdMessenger. By delivering mobile messages with a special offer to open a new account, the bank was able to monitor foot traffic conversions as a measurement tool for success. 

Results

After the 90-day campaign concluded, the bank was able to measure the results of both new accounts opened from customers that tapped the ad and increased web traffic to their unique landing page on their website. In total, the campaign delivered over 439,000 impressions and accomplished a .52 CTR.