NEW YORK, NY — a4 Media (now Optimum Media) SVP Local Ad Sales Michael Bartoli joins the VAB board of directors. VAB is an insights-driven, research and marketing company dedicated to helping brand leaders make fully informed media decisions that maximize returns, solve business challenges, and drive overall growth. VAB’s board of directors is comprised of the top advertising professionals in the video industry. The board of directors is committed to VAB’s mission of empowering marketers to make fully informed media strategy decisions.
Michael Bartoli is responsible for driving revenue across the East and West local divisions for Altice News and Advertising. He leads a team of more than 290 employees at all levels to oversee the delivery of positive results in all aspects of sales.
“I’m honored to join VAB’s board of directors among other industry professionals who lead critical conversations and empower brand leaders to think differently. As a trusted advertising partner, a4 always looks for simple and transparent solutions that can break down the complexity of TV audience measurement across screens, devices, and platforms. With our proprietary solutions, we are hoping to bring more valuable insights to the complex discussions that VAB helps to drive across the advertising industry,” comments Bartoli.
About Optimum Media (formerly a4 Media)
Optimum Media is a multiscreen advertising sales agency and media consultancy business available to small and medium businesses, as well as national, political, media and entertainment, and agency clients across the United States. We work with advertisers to develop custom multiscreen advertising solutions powered by proprietary technology and a massive aggregated database of audience data points and TV viewership data.
About VAB
VAB is an insights-driven organization that inspires marketers to reimagine their media strategies resulting in smarter, more educated decisions. VAB develops unique market insights and answers questions from a marketer’s perspective, tackling the toughest issues with fresh thinking and supporting data. For more information visit https://thevab.com/.