Multiscreen TV Advertising Terminology

Lexicon of aligned terms for TV advertising in all its forms, developed by MVPDs and VAB

Did you know that only 20% of advertisers say commonly used terms like “streaming” and “traditional TV” are consistently used by their partners? The way the industry talks about advertising shouldn't be complex. We're proud to have partnered with U.S. MVPDs to help the industry align on key terms. Download the terminology guide here.