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Campaigns and Elections Interview: The Current State of Play in the Political Advertising Landscape
Our Senior Account Executive, Donna Ra'anan-Lerner, recently sat down with C&E to discuss successful ad strategies including CTV, use of data and more.
Unleashing the Power of Data in Advertising: A Thought Leadership Perspective
The strategic use of data has become the cornerstone of successful advertising campaigns. Optimum Media's ability to accurately harness and leverage data is what sets us apart as an industry leader.
Event Recap: Insights From Netroots 2024
The Netroots 2024 conference brought together progressive activists, organizers, and thought leaders nationwide to strategize around outreach and messaging for the 2024 election.
Harnessing the Power of ACR: How Political Advertisers and Media Buyers Can Reach Their Target Audiences
Automated content recognition (ACR) is a technology that is increasingly important for political advertisers and media buyers.